“Since
we added The Bob & Tom Show in Fresno, there’s
no question – morning drive ratings and revenue have
botheasily doubled!”
Jon Horton
CEO Mondosphere Broadcasting
KJFX/Fresno
“ Since adding Bob & Tom, we’re getting the highest rates on
the station by far. It’s been an easy, solid sell. With ratings like ours,
you can’t buy around us. And people talk about the show all the time!”
Mike Thomas
General Manager
WJXQ/Lansing
“ As good as things are, the biggest upside to you is that your extremely
creative and talented, yet tortured, troubled and demanding morning show is not
in your building... that’s having your cake and eating it too!”
Jim Richards
Director FM Operations
Clear Channel Communications
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Together
since 1983, The Bob & Tom Show has established itself
as one of the highest-rated morning shows in America. Since
its syndication in January of 1995, the show is heard across
the country, earning top rating
positions in key demos in almost every affiliate market.
The Bob & Tom
Show is mischievous, but the underlying attitude is uniquely
good-natured—they poke fun at themselves and everyone
around them. The Bob & Tom Show will increase your
ratings and revenue by providing your station with all
the benefits of a successful, high-profile major-market
morning show.
THE
BOB & TOM SHOW WORKS
It’s a group of amiable social misfits who are their listeners’ favorite
politically incorrect friends. It’s an unpredictable, irreverent
and entertaining group atmosphere that listeners identify with, belong
to, and talk
about all day.
RECOGNIZED
QUALITY
With an unprecedented five Marconi’s and seven Billboard Awards
and ten R&R Industry Achievement Awards— The Bob & Tom
Show is a leader in receiving recognized quality.
SUCCESS
IN YOUR MARKET
The Bob & Tom Show is a high-profile morning show that establishes
a loyal audience and has been a proven revenue generator with ratings
you can sell. Establish this show as a cornerstone for you station’s
success.
VALUE
Major-market talent. Many regular cast members plus a staff of ever-growing
writers and characters with resources, contacts, talent, well-honed
humor and priceless chemistry.
SUCCESS
Bob & Tom’s ratings success translate to success for your station.
Bob & Tom deliver increased audience, increased revenue and listener
loyalty.
CONVENIENCE
All the benefits of a major market morning show without the time-consuming
downside of managing a morning show! We do all the work!
CREDIBILITY
A 20 year track record at flagship station WFBQ and a history of ratings
successes in syndication.
STYLE
The Bob & Tom Show is a high-profile entertainment based morning
show that will get people talking about your station.
IMAGE
Bob & Tom have, to date, created dozens of comedy CDs which have
been available in affiliate markets nationwide.
CUSTOMIZATION
Bob & Tom and the cast will do custom promos, liners and voicework
to promote the show, the station and its promotions.
START
UP
You will receive access to the Bob & Tom Affiliate Resource Center
website that contains programming start-up material, including “best of”
audio
that can be used to tease and promote the show leading up to the sign-on.
OPERATIONS
You will receive access to the Bob & Tom Affiliate Resource Center
website where you can download a Programming Operations Manual with cast bios, phone
listings for the Bob & Tom staff, logos, graphics, images
and national qualitative listener profile, clocks and other
technical information.
MARKETING
AND PROMOTION
You will receive comprehensive marketing and promotion support, including
help with TV and Billboard campaigns, and creative ideas your team can
use to boost revenue out of the box!
PRODUCTION
You will receive daily closed circuit feeds which include show highlights
for use in creating promos, longer pieces good for “Best of
Bob & Tom” features and, pre-feeds of Bob & Tom Extra, an
extra hour of The Bob & Tom Show for use before or after The
Bob & Tom Show.
SUPPORT
And, of course, the Bob & Tom network staff is available full-time
to provide hands-on support for your programming, technical, marketing
and sales needs.
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